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E-Stores, B-Guilds, B-Keepers, Oracles


An E-Store is a collection of digital sales channels that the participants in the Bleexy ecosystem (retailers, brand uses etc.) assemble and utilize to advertise, assess, and sell products. Bleexy facilitates the emergence and growth of E-Stores in its ecosystem by providing (a) the appropriate infrastructure framework and (b) the main content in several formats that make it easier to integrate the marketing and distribution processes with existing web-based or mobile solutions. The content generated and framed by Bleexy and provided -ready to be used on E-Store pages- is called a B-Frame.


The participants in the Bleexy ecosystem can create (or sign up for) groups that function as communities which are focusing their activities on specific content, brands, shared interests or other self-defined objectives. Bleexy is thus offering its participants the tools to take advantage of the benefits of economies of scale and network effects by organizing in groups or communities.

Such groups, called "B-Guilds", may be seen as communities of practice which operate as congregations of content creators and validators, united by a shared interest in a specific content category or a specific activity pertaining to the Bleexy ecosystem. Bleexy facilitates the creation of B-Guilds by offering ready-made smart contract-based charters that include (a) a general governance and administration framework of the B-Guild and (b) the reward parameters for its members. A B-Guild is governed by its administrators and its members and the inner aspects of the governance (above and beyond the ready-made smart contract-based charters) may or may not be public to the larger Bleexy environment. As such, B-Guilds are largely self-governing entities.

The revenue of a B-Guild - as generated from the usage of its content in B-Frames- is distributed according to its internal rules and may take forms which go above and beyond the ready-made smart contract-based charter rules, in function of the will of the members of each B-Guild, as decided via the collective decision procedures adopted by each B-Guild, and as executed by its designated administrator.

How does it work?

Content providers start a B-Guild or join one or more B-Guilds that are aligned with their interests.

They upload content. If the content is validated by our PoQ algorithm, a score will be provided along with a trustworthiness score for content creator, validators and B-Guild.

Content provenance is recorded on the Bleexy blockchain.

The content is then sent to Bleexypedia and is available for sale and distribution to content consumers via DPXM.

PoQ records all transactions on the Bleexy blockchain every time a piece of content is displayed on a digital channel and at the end of the day distributes payments and rewards to B-Guilds to be shared among content providers and validators.

Rewards will be distributed based on the amount of content created and sold by B-Guilds, the amount spent by content consumers and the revenue generated within the Bleexy network.


B-Keepers are technological and operational infrastructure providers in the Bleexy ecosystem and serve a dual function: (i) as a storage unit providers and operators and (ii) as blockchain endorsers. The data generated by Oracles and the product data uploaded by its B-Guilds are stored by B-Keepers. Upon storing a B-Frame, any given B-Keeper will record that in a public permissioned blockchain.

Between the B-Keeper and the B-Guild there is a relationship of interdependence: In order to store the product data generated by its content creators, a B-Guild must create or join a B-Keeper. In order to function at operationally profitable levels, a B-Keeper has to be supplied with data by B-Guilds. A B-Keeper can host as many B-Guilds as it wishes. A B-Guild can use as many B-Keepers as it wishes.


Oracles are high-trust critical functions providers in the operational architecture of the Bleexy ecosystem:

  • (a) They are responsible for the B-Frame assemblage process;
  • (b) They perform the awareness and custody function of what content URLs where using;
  • (c) They keep track of the evidence (from Bleexypedia) regarding the origin of the content and of the content creator's ownership of that content;
  • (d) They keep track of what B-Guild(s) the content creator has registered with, and thus
  • (e) They manage and operate the data and algorithms utilized to compute payments and rewards.

The Oracles generate a private report once a day for each B-Guild, detailing what payments and rewards are provided for what content. As part of its governance, a B-Guild will decide if/when/how to make the report available to its members and how to distribute the payment and reward internally.